Everkid Privacy Policy

Last updated: 30 July 2026

Everkid is built on one promise: your child's memories belong to you, and only you.

What we never collect

Your child's photos, moods and notes. Their name and birthday. Your alarm time, your streak, your badges. None of it is sent anywhere. It is written to storage on your iPhone and it stays there, and we have no way to read it even if we wanted to. There is no Everkid account and no Everkid server holding your content.

What we do measure

We run ads on TikTok and Instagram to find parents like you, and we have to know which of those ads actually work or we end up burning money on the wrong ones. So the app sends three things to our measurement provider, AppsFlyer:

that the app was installed and opened,
that a 3-day free trial started,
that a subscription started, with the price you paid and the currency.

That is the whole list. Alongside those events, AppsFlyer receives ordinary technical details about the device: an install identifier it generates itself, Apple's per-developer vendor identifier, your iPhone model, iOS version, app version, device language, and the IP address any internet request carries (used to work out the country, then discarded). Nothing in that payload says anything about your child.

Two things we deliberately do not do. We do not collect Apple's advertising identifier (the IDFA), which is why Everkid never shows you the "Allow app to track" prompt. And we do not link any of this to you as a person, because we have no accounts and no email addresses to link it to. Attribution for our ads runs through Apple's SKAdNetwork, where Apple, not us, tells TikTok and Instagram that an install happened, without handing them anything that identifies your phone.

If you would rather not send even that, iOS lets you switch it off: Settings > Privacy & Security > Analytics & Improvements, or delete the app.

This website

The everkid.life website (not the app) uses Google Tag Manager to measure page visits, so we can see which pages people find useful. This applies only to your browser on this site, and nothing you save in the app is ever visible to us or to Google.

Before launch, this website offers a launch waitlist. If you enter your email there, we store just that email on our own Cloudflare database for one reason: to email you once when Everkid opens. We never sell or share it, and you can have it deleted any time by writing to hello@everkid.life.

Where your memories live

Photos, notes, moods and streaks are stored on your iPhone.
This version of Everkid does not sync to iCloud. There is no copy of your memories anywhere else, which also means they only exist on that one device.
Because of that, we built you a way out. Settings > Export my memories packs every photo and every note into one file you can save to Files, drop on a laptop, or keep wherever you like. It is built on your phone and handed straight to the iOS share sheet, so it never passes through us.
If you have iPhone backups turned on, your Everkid data is included in your own Apple backup, the same as any other app. That backup is between you and Apple. We are not part of it.

Purchases

Subscriptions are processed by Apple through the App Store. We never see your payment details.

Alarms and notifications

Alarm times you set are stored on-device and used only to ring your daily memory alarm.

Children

Everkid is an app for parents and guardians. Children do not use it and we collect nothing about them. The install and subscription events described above are about a purchase, not about a person, and never contain a child's name, photo, mood or words.

Data deletion

Delete the app and your memories are gone with it. If you also want the install and subscription events removed, email hello@everkid.life and we will have them deleted.

Contact

Questions: hello@everkid.life